Rihanna now returns with her fifth studio album, Loud. However, after a turbulent year in her personal Life, Rihanna proves on this LP that she certainly hasn’t lost her spark.
This album just screams commercial success. Tracks like Only Girl and What’s My Name are already worldwide hits that smash into the psyche. What’s my name, in particular, is a smooth, urban track with Caribbean influences that make you feel like you are strolling down the streets of Rihanna’s homeland, Barbados. Ironically, Rihanna’s Bajan twang is perfect here, which is perfectly complemented by Drake’s charming vocals. Another track that is a sure winner is S&M, the rumoured third single off the LP. Kicking off the album in an appropriately ‘loud’ manner, this fast-paced club hit comes across as something that would be a product from either Lady Gaga or Britney Spears. The catchy-as-hell electronic riff and brilliantly produced rocky bridges also certainly add to the accolade. One would argue that the track only falls short by the quite repetitive chorus and the autotuned vocals that can sometimes be a bit grating; but S&M overall is a triumph in music production.

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